Choose Your Character

Game On

For my senior capstone, I created Choose Your Character. The goal of this project is to inform men how aggressive male archetypes in video games misguides their ideals of male identity. I would achieve this goal through a print ad campaign and an interactive website. To promote the Choose Your Character website, I created an ad which would run in Game Informer magazine. With over 6 million annual subscribers, it would be the perfect tool to reach my target audience (men under 18).

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