RedBull Rx

Clean Recovery

The goal with this project was to take an existing brand and expand their audience appeal. Redbull Rx is my approach to reaching a more health conscious consumer. The product line would include protein drinks and bars in a variety of fruity flavors. With 0 grams of sugar and only 100 calories, this clean recovery line would bring RedBull into the post-workout market. I designed all of the packaging and marketing materials.

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